850XT Trailer Video Series
THE CHALLENGE
A new trailer was to be introduced to the product line, offering more flexibility for difficult applications. Interested customers would need to watch how the trailer can be used to help visualize the new trailer functions. The best way to highlight the trailer’s versatility was through a series of videos.
THE SOLUTION
I filmed these trailers in action, edited the footage, and developed the video. Originally produced and released for the trailer’s introduction at a trade show, the video continues to draw in interested customers. I subsequently edited and released more videos of this trailer to further market the trailer’s capabilities. In order to reach a wider audience, these videos were shared on YouTube and on Facebook.
To emphasize the trailer’s available features, I developed a series of short videos using the available footage. These videos were shared as Facebook reels and YouTube shorts. The videos were formatted so that they could be used for social media or at future trade shows. While editing, I worked to ensure that these short videos could quickly grab attention and provide a brief overview of the trailer.
McKenna Lueger 