THE CHALLENGE
Celebrating the company’s anniversary, Landoll’s material handling division desired a fresh look for their product literature. I redesigned the layout for all of Landoll’s forklift literature. They requested multiple angles of forklifts in use, standardized feature lists, line drawings, an emphasis on aisle size, and information on available parts and service.
THE SOLUTION
Originally, each forklift was displayed on its own 8.5″ x 11″ page. To better include all relevant information, I reformatted the literature as an 11″ x 17″ booklet. Some forklifts were grouped together into one booklet based on shared customer interest, while others were given their own booklet. An additional booklet contains the full range of Landoll forklifts. Each forklift has a brief overview and a QR code linking to the forklift’s webpage.
McKenna Lueger 