McKenna Lueger

Landoll Trailer Pop-Up Banners

THE CHALLENGE

A new series of informative banners were needed to be used at trade shows. Trade show booths have limited space, so tall 32″ x 80″ pop-up banners work best. My primary challenge designing these banners was conveying the necessary information in a way that could be visible across a large venue and up close. Based on the set-up of the booth, the top two-thirds of the banner would the most visible from a distance. For this reason, the most important information had to be displayed near the top of the banner. If an attendee approached the booth, they could then view the information in full.

THE SOLUTION

For this series, I chose to separate each banner into three sections to make the information more easily digestible for consumers. The most important information for each trailer remained near the top of the corresponding section. Each banner shows a different model of trailer available within the series. I designed some of these banners for shows with multiple trailers but limited construction space.

Because the 850XT was a new trailer, I arranged a slightly different layout for the banner to help it stand out. I included photos of its most noteworthy features.